2-Way Video Phone (Location: Starbucks)

(Contributed by Allyssa C.)

Technology: Starbucks Two Way Video Drive-thru

When: Tested in 2013, implemented in 2015 [1]

Where: First tested in the state of Washington, but since has spread to thousands of Starbucks locations [1]

Purpose: The purpose of this technology was to provide a more personal customer service interaction in the drive thru. [1]

How does it work: A customer drives up to the order screen and the Starbucks barista asks: “Welcome to Starbucks, what can I get started for you today?”. If a response is not prompted in a timely manner, the barista will initiate the video feature. This allows the customer and barista to interact through the use of a video screen, similar to a webcam. [2]

Impact on the Deaf community: This technology allows Deaf customers to place an order in the drive thru using sign language. The Deaf community does not have to walk into the store to place an order. It provides them with fast, on the go service that a drive-thru is intended to provide.

starbucks-canada-personalized-drive-thru-1

Sources:

  1. Roberts, Daniel. “Starbucks Wants to Get You Caffeinated Faster-With Video Screens.”Starbucks Adding Video Screens To Improve Drive-Through Times | Fortune.com. Fortune, 14 Oct. 2015. Web. 07 May 2017. http://fortune.com/2015/10/14/starbucks-video-screens

 

  1. “Starbucks Barista and Customer Inspire Social Media Buzz.”Starbucks Newsroom. N.p., 10 Nov. 2015. Web. 07 May 2017. https://news.starbucks.com/news/sign-language-exchange-at-starbucks
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